Most Common LinkedIn Lead Generation Mistakes
With more than 600 million users, LinkedIn has quickly become one of the premier lead generation strategies for companies of all kinds. There are ample ways to identify your ideal customers when you generate leads from LinkedIn, but there are also plenty of ways to make mistakes when using this tool as well. By avoiding these most common LinkedIn lead generation mistakes, you can get the most out of your LinkedIn marketing campaigns.
No Strong Call to Action
Using LinkedIn to post and disseminate your content should be the main component of your lead generation strategy, but it has to have a purpose. You want the reader to take action and move to the next phase of your sales funnel. All bestantivirus.co.uk should tell the reader what you want them to do next if your content connects with them. Whether you want them to contact you for more information, download a fact sheet, watch an instructional video, or sign up for your newsletter, your call to action (CTA) needs to be direct and obvious.
You only have a small window in which to capture the lead from your content so you want to make it as easy as possible for them to do what you want them to do. You should also make sure your CTA captures the information from your lead that you need so that you can follow up with them at a later date. A CTA that doesn’t provide you with the lead information isn’t much good.
No Lead Nurturing Process
Most leads will need several touchpoints before they’re ready to buy a product or service and the same is true for leads you get on LinkedIn. Even if they connect with you through the platform, you’ll need to get your company in front of them several times in various ways before they take that next step. You don’t need to be in their face about it, but you should reach out on LinkedIn Messenger to ask how you can help, provide them with valuable content, and interact with their posts. Eventually, when they need your solution, they’ll seek you out, but it won’t happen without that nurturing process.
Not Using All LinkinIn’s Lead Generation Tools
If you only have a basic LinkedIn account, you’re leaving quite a few lead generation tools on the table. For example, you can only connect with a limited number of profiles per day, which limits your lead generation potential. With a premium LinkedIn account, you can contact as many people as you need each day to fulfill your touchpoint goals. You will also want the Sales Navigator tool to assist you in finding and contacting even more sales prospects. You have to invest in your lead generation tools and if you’re using LinkedIn as your primary channel, take advantage of everything LinkedIn has to offer.
These three mistakes can hinder your ability to generate leads from LinkedIn, but now that you know about them, you can avoid these errors and connect with even more prospects on LinkedIn and grow your business.